Media and Publishing companies need a vehicle to connect their readers and virally spread their content to a wider and demographically diverse audience to compete in this era of real-time information from alternative media sources. Mundu offers Media and Publishing companies an Instant Messaging based platform on the Web, Desktop and Mobile to grow, build and monetize their communities.
Two events are converging which is prompting Media companies to look at Instant Messaging more strategically than ever before.
Firstly, online news readership is increasing with one-in-three regularly getting their news online (Source: PEW Research Center). Newspapers and other Media are facing a stiff challenge from alternate media sources like Blogs, and alternate access points for content like mobile phones and iPODs.
Secondly, Instant Messaging has become the preferred mode of communication for online users. comScore Media Metrix has identified that more people are using IM to communicate than Email. The PEW Internet and American Life Project states that 78% of teens between 12-17 years access news online and 75% of online teens and 42% of online Adults use IM for communication.
Mundu provides Media and Publishers a platform to connect their readers on the Web, Desktop and Mobile through Instant Messaging. Online users interact by sharing links for web pages and articles
through IM (50% of online teens use IM to do this: PEW Internet Research). With Mundu IM integrated with news and content sites, online readers will find it easier to broadcast an interesting article to a group of buddies and then discuss that article and content with them over IM. This increases page views, prompts readers who found the referred article interesting to come back for more content to that site and further refer the article and website to their IM buddies.
With Mundu Media and Publishers can now build, grow and monetize their online communities:
Members can now stay connected to their trusted circle (1 user can reach upto 15 million users over IM) of friends and other Members using Mundu IM on the Web, Desktop or Mobile phone. Click here to learn more about Mundu Messenger
A tool for viral marketing, Mundu IM Referral offers Media and Publishers an explosive growth tool to create valuable referrals (1 user referral can reach upto 400,000 users over IM) without requiring the consumer to leave the target content site. Click here to learn more about Mundu IM Referral
With ADePT, Mundu’s Ad-serving engine, Social Networks can monetize their growing communities by serving contextual-based advertisements on Mundu applications as well as on their website.
Click here to learn more about ADePT
If music other audio content is a central component, media sites can provide their own premium content channels distributed through Mundu or even their own private label wireless radio products. Click here to learn more about Mundu Radio
* Radicati Group, Geodesic Research
Mundu
Instant Messaging IM Solutions: Offers Wireless Instant Messaging IM for
Desktop & Mobile Phones.
